The Hunger Games: Catching Fire Kicks Off Its Viral Marketing with Victory Portrait Series

Posted by at 11:19 am on March 4, 2013

The Hunger Games: Catching Fire viral marketing is now in full swing Capitol Couture, the faux-magazine of Panem, has launched a series of Victory portraits, beginning with Elizabeth Banks’ Effie Trinket. Check it out below the magazine’s official caption and look for the next portrait later today.

Once again, Capitol Couture pioneers fashion and culture with the first look at the Capitol Portraits. Always the escort, fashion-forward Effie Trinket is resplendent in her year 74 victory, clad head‑to‑heel in couture.

Head to heel in couture, Effie enchants in an exploding silhouette of chiffon and organza blooms. Never one to waver in her fashionable footwear, her heel-less boots are shod with a golden horse-shoe platform.

Hitting theaters November 22, The Hunger Games: Catching Fire also stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Lenny Kravitz, Stanley Tucci, Donald Sutherland, Toby Jones, Woody Harrelson, Jena Malone, Philip Seymour Hoffman, Amanda Plummer and many more.


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