Target Launching ‘brightspot’ Prepaid Service Oct. 6

Posted by at 9:05 am on October 3, 2013

Target has announced brightspot, a new prepaid service that the company plans to launch on Sunday, October 6. According to a blog post on the company’s web site, brightspot offers a $35 unlimited talk and text plan, and a $50 unlimited talk and text plan with 1GB of 4G data. brightspot did not say if users who surpass the 1GB limit will be throttled or cut off.

Brightspot operates on T-Mobile’s network, which uses HSPA+ and LTE for high-speed data. Once customers choose a plan, they can select any device, be it a flip phone or smartphone, and activate service. Customers may bring their own device and purchase a SIM card kit if they so desire. Target didn’t say what devices it is offering, nor what they might cost. Last, for each six months customers remain with the service, Target will send them a $25 gift card.

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