Take a Look at Toyota’s Two Super Bowl Spots

Toyota release two of its Super Bowl ads today. This year only four auto brands have confirmed running a total of six ads so far – Hyundai, Kia, Toyota and Lexus. A fry cry from last year’s auto ad activity.

The first spot is a 60-second ad, which will run in the game’s first commercial slot after kickoff, is called Good Odds. It tells the journey of Canadian Paralympic skier Lauren Woolstencroft from infant to gold medalist.

The second spot is a 30-second Olympics ad  called Mobility Anthem. It is is a cut-down version of a spot that first aired in October that squeezed 100 people — ages 1 to 100 — into a 120-second video that combined scenes of athletic training with Toyota’s mobility technologies such as a “human support robot.”