AT&T Launches Scripted Series Distributed on Snapchat

AT&T will seek to reach new audiences when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment. “SnapperHero” will center on a superhero premise and will feature influential social-media personae in its cast. To create the program, AT&T has selected […]