Netflix’s The Cloverfield Paradox has reportedly drawn in five million viewers in its first week following the surprise drop of the movie after the Superbowl. According to Nielsen data, the film garnered 2.8 million U.S. viewers in the first three days, a far cry from the 11 million who tuned in for the Will Smith-led Bright in […]
Ratings agency Nielsen has revealed it plans to extend measurement of TV show audiences to select subscription video on demand services. Measurement of SVOD content has been a major blind spot for the industry with the likes of Netflix, Hulu, Amazon, etc. often refusing to reveal audience figures. Nielsen will now make available audience data […]
Bonnie Tyler’s classic hit Total Eclipse of the Heart has soared in sales in the last week, per Nielsen Music. Thanks to the advance buzz for todsy’s total solar eclipse, the track’s digital download sales increased by 503% in the week ending Aug. 20, based on initial sales reports. The song sold 12,000 downloads in […]
Comcast is in talks with media conglomerates and audience-measurement firms about licensing the viewer data on its set-tops, according to the Wall Street Journal. The paper said Comcast is talking to Walt Disney Company’s ESPN, Time Warner Inc.’s Turner Broadcasting and Discovery Communications about packaging the MSO’s viewer data into “dashboards” that could be used […]
NBC easily won Tuesday’s primetime ratings race in key demos behind a two-hour blind auditions episode of “The Voice,” while the net’s critically beloved comedy “Parks and Recreation” took advantage of airing behind the music competition and saw a nice spike for its finale. Also of note on the night was another solid outing for […]
An average of 3.5 million viewers tuned in for Sunday’s season finale of “True Detective,” the HBO crime show starring Matthew McConaughey and Woody Harrelson, according to Nielsen. That’s the biggest audience ever for the 9 p.m. cable drama and 50% higher than the 2.3 million who watched the show’s premiere. The closer faced heavy competition […]
Ratings company Nielsen has released some end-of-year statistics about smartphones in general, and iOS and Android in particular. The company says that 2012 was the year in which smartphone owners outnumbered non-smartphone owners, growing from 49 percent at the beginning of the year to 56 percent in the third quarter. As a result, top apps […]
Teenaged Americans will more readily turn to YouTube to listen to music than they will any other source. This according to a new study out from Nielsen Music 360, which found that, though radio remains the most popular medium for discovering new music, Google’s video streaming site is more popular than radio, iTunes, or CDs […]
Smartphones are now almost exactly half of all cellphones in the US, Nielsen uncovered Thursday. About 49.7 percent of Americans who owned a cellphone as of February opted for a smartphone. The trend was only due to continue, as over two thirds of buyers in the past three months had picked up smartphones. The new […]
Two thirds of those in the ‘sweet spot’ of ages 25 to 34 have a smartphone, Nielsen said Monday. As of January, 66 percent of everyone studied in the age bracket had one of the more advanced cellphones. The figure had also passed the tipping point for everyone else aged 44 or younger. Among acquirers […]
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