If you’re a Macy’s shopper and an iPhone owner, you may be able to score a few hot deals — provided you don’t mind a few nosy apps tracking your every move, that is. The process is voluntary, but if you download an app called Shopkick and use an iOS device while you’re out and […]
This spring, Macy’s wants to help customers unlock magical moments in-store when they scan a code or send a text message with Macy’s Backstage Pass. Macy’s Backstage Pass customizes QR code and SMS technology to deliver exclusive video content to users’ mobile phones. Bringing the retailer’s celebrity designers and fashion authorities more directly into every […]
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