Posts tagged as: JumpTap

Jumptap Shows Regional Split Between iOS, Android in the US

  An uncommon study from Mobile ad firm Jumptap has revealed a distinct regional split in the US based on mobile OS tastes. Looking at areas where it got much more traffic from one platform, it saw Android dominating primarily in the south and southwest of the country. The iPhone dominated the northeast and mid-west, […]

Mobile Marketing CAGR at Least 40% to 2015

In 2009, well under half a billion dollars were spent on mobile marketing and advertising. Over the five years to the end of 2015, that expenditure will grow at a compound annual rate of more than 40%, according to estimates from ABI Research. This robust growth will be fostered by several factors. According to mobile […]

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