Posts tagged as: Backstage Pass

Macy’s Uses QR Codes to Reveal Spring Fashion Trends to Shoppers

This spring, Macy’s wants to help customers unlock magical moments in-store when they scan a code or send a text message with Macy’s Backstage Pass. Macy’s Backstage Pass customizes QR code and SMS technology to deliver exclusive video content to users’ mobile phones. Bringing the retailer’s celebrity designers and fashion authorities more directly into every […]

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