Fox Networks Group on Thursday confirmed it will offer six-second advertising spots in its upcoming pro football and baseball telecasts as a means of improving the game-watching experience for viewers and offering more effective brand messaging vehicles for marketers. The short blurbs will be available as part of Fox Sports regular inventory for NFL games […]
This spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows. It’s all part of the program to shore up periodical sales that they’ve been slowly rolling out, first to retail partners, then the public. Here’s what they’re planning for the initial push, according to their press release: First, Marvel […]
Twitter rolled out new features for businesses that will allow them to reach out to customers and fans via Direct Message. The thrust of the new tool makes it possible for brands to create welcome messages and quick relies that can be used together to inform customers and direct them to select content, such as […]
To celebrate the Packers trip to the Superbowl, The Milwaukee Journal Sentinel is planning a Packers Blitz including special sections, columns, merchandising, and special offers. “Journal Sentinel is renowned and beloved for our Packers coverage. Packer fans worldwide will find everything they need to know about all aspects of the game.” Said Editor Martin […]
Honda has launched their CR-Z Sport Hybrid coupe with an ad campaign utilizing 3DX’s all new, never before seen Phantaglyph technology which premiered in October’s issue of Maxim magazine.In celebration of the monumental, multi-media campaign -“ Honda displayed this unique integration at an all day block party in Times Square. Honda held the first-ever takeover […]
Disney-ABC executive vice president Albert Cheng criticized HTML5 technology in a Business Insider report, which he claims is still “not ready” for his company. We here at ToT wonder if he has spoken to Steve Jobs about these issues. Jobs is on the board of Disney and its largest stock holder, plus […]
With US companies estimated to spend over $1.3 billion in social media in 2010, one 25-year-old social media entrepreneur is taking advantage of the fact that online businesses are willing to invest large sums of cash to buy “friends” and fans on Facebook. Leon Hill, founder of social media marketing company uSocial.net has […]
SuperMedia has announced Quick Response (QR) code technology will be integrated into Verizon SuperYellowPages, Frontier Superpages and SuperpagesDirect direct mail, providing consumers with direct access to download the free SuperpagesMobile application, view and search from their local Superpages home page, register for SuperMedia’s free SuperGuarantee program and view online local coupons. “While QR codes are […]
Nielsen for the first time is doing analytics on a video game console network. The goal of the new ratings system is to measure how many people were playing the game at a particular time and, therefore, how many saw the included advertisements during “1 vs. 100”. 1 vs. 100 is a game show that […]
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