DO Global has just had 46 of their apps taken off the Google Play Store, after it was found that they used code which triggered fake clicks on advertisements. In response, DO Global has published a statement apologizing for their tactics: In the past week, we have noticed a series of reports about our apps […]
Apple is reportedly easing some of its policies around iAd to spark interest and counter Google’s mobile ad control. Sources divulged Monday night to the Wall Street Journal that the minimum ad buy was dropping beyond earlier cuts to $400,000, less than half the million-dollar original baseline. Apple was also veering from the original plan, […]
Google made a major policy change for its mobile ad unit AdMob with plans to take it away from the mobile web. Citing confusion and overlap, it now plans to limit AdMob to native mobile apps on Android, iPhones, iPads, and other phone or tablet platforms. AdSense, its original ad system, would be used for […]
AdMob kicked off its first year at Google with a new dip into tablet ads. Its new HTML5 code is designed both for the larger screens as well as to react to touch gestures. The platform is designed to be cross-platform and handle iPads, Android 3 slates and future platforms like the HP TouchPad. A […]
Even as Google has opted to start using mobile handset “unique device identifiers” (UDIDs) in its mobile advertising efforts, the company will simultaneously roll out new privacy controls and add the ability for users to opt-out of UDID tracking, Search Engine Land reports. Most other mobile ad networks have been using UDID tracking for some […]
In 2009, well under half a billion dollars were spent on mobile marketing and advertising. Over the five years to the end of 2015, that expenditure will grow at a compound annual rate of more than 40%, according to estimates from ABI Research. This robust growth will be fostered by several factors. According to mobile […]
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