Starbucks Officially Launching Wireless Charging

Posted by at 10:38 am on November 19, 2014

PMA at StarbucksStarbucks has begun to deploy wireless charging stations at select coffee shops in the San Francisco Bay Area. The company said 200 stores now offer wireless charging spots on tables and coffee bars. Customers with compatible handsets can place their devices on the spots to receive a power boost while sipping a latte. S

tarbucks is working with Powermat, which uses the inductive charging standard developed by the Power Matters Alliance. Some phones in the market use the PMA standard for wireless charging, but many do not. Powermat makes a wide array of sleeves and other accessories for devices that don’t support wireless charging on their own. Starbucks will allow customers to buy or borrow a special Powermat Ring, which is PMA compliant and plugs into phones via USB.

The Powermat Ring costs $10, or can be used for free when purchasing food or beverages. Earlier this year, Starbucks said it will add about a dozen wireless charging stations to each of its 7,500 locations in the U.S., though many of the deployments won’t take place until 2015.

There are still competing standards in the wireless charging space. Qi, the standard created by the Wireless Power Consortium, still has strong support in some quarters and is supported by a number of phones. Starbucks’ wireless charging project is being supported by AT&T, which is a member of the PMA.

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