Sprint Sues AT&T Over “5G E” Advertising

Posted by at 5:58 pm on February 11, 2019

 

AT&T‘s marketing of a “5G E” network — which is actually 4G LTE and has nothing to do with 5G technology — now has the company in legal trouble, as Sprint is taking AT&T to court for “false advertising and deceptive acts”.

AT&T has been marketing “5G E” in large national ad campaigns, as well as updating existing phone software to show a “5G E” indicator for 4G LTE service. Sprint is seeking an injunction to stop these actions, as well as damages caused by the success of AT&T’s campaign.

According to Sprint, “AT&T’s deceptive ads have harmed consumers by persuading them to purchase or continue purchasing AT&T’s services based on the lie that they are offering 5G.”

Sprint made its filing in a United States federal court in New York, based on a combination of federal and New York state laws.

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