Shoutlet Social Media Marketing App on Salesforce.com

Posted by at 9:42 am on August 26, 2008

Sway, Inc. today announced the availability of Shoutlet for salesforce.com’s Force.com AppExchange.  Shoutlet is a web-based application that provides marketers with the latest social media and Web 2.0 features, from customizable widgets to robust reporting and tracking capabilities. Built using the Force.com platform, Shoutlet is immediately available for test drive and deployment on the Force.com AppExchange.

Shoutlet combines popular technologies such as Web 2.0 e-mail, podcasts, Really Simple Syndication (RSS), widgets, mobile messaging (SMS) and video syndication into one solution that professionals can use for all their marketing initiatives. It is designed for marketing and communications professionals who seek a user-friendly software platform that allows them to create, distribute and track a variety of social media marketing campaigns.

“Marketers are increasingly eager to attract customers with Web 2.0 and social media,” said Sway, Inc. CEO Jason Weaver. “Shoutlet gives any company an intuitive, cost-effective way to generate sales using Web 2.0 formats, and the latest rollouts make the product truly indispensable for marketers.”

“Thousands of salesforce.com customers are using the Force.com AppExchange to extend SaaS applications throughout their businesses,” said Clarence So, CMO, salesforce.com. “Shoutlet provides immediate opportunities for salesforce.com customers to manage and track social media marketing campaigns for their companies. Shoutlet’s robust distribution and reporting features make it easy for any marketer to get started using the best of Web 2.0 in a single place.”

3 Comments for “Shoutlet Social Media Marketing App on Salesforce.com”

  1. Hmmm… it sounds interesting – but there’s so much jargon in here I’m gonna have to think on this one and see what it really means. When you say that email is Web 2.0, then I have to question the validity of the other statements because I was using email back in 1988 when Dell Computer was still known as PCs Limited.

  2. Ian,

    E-mail is the Grand Daddy and Killer App of the Internet! It is the way you use E-mail, that makes it Web 2.0, it that really matters. Dell uses e-mail in ways that you could do back when it was PCs Limited. And if you don-™t think RSS or SMS are not important or just jargon, then you need get with Web 2.0.

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