Samsung has 60% Share of US 3D TV Market

Posted by at 11:06 am on July 7, 2011

Samsung has announced that it has surpassed the 60 percent market share threshold to establish a commanding lead in the U.S. 3D TV market, according to newly released revenue and unit sell-through data from market research company The NPD Group.

Specifically, for the time period May 22-June 18, 2011, Samsung has a unit and dollar share of 61% in the 3D TV market, which includes both LED and Plasma 3D TVs. In addition, according to NPD’s Retail Tracking Service, Samsung has over 50% unit and dollar market share for April to May, 2011.

“Clearly consumers are voting with their wallets and choosing the TV that provides a superior 3D experience,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. “Samsung 3D TVs can deliver Full HD 3D, but a TV isn’t just about 3D. We also are leaders in design with our gorgeous TVs, and leaders in connected TV with our hugely popular Samsung Apps platform. Consumers don’t need to compromise when they choose a Samsung TV.”

“Quality is what matters when it comes to 3D,” said DreamWorks Animation CEO Jeffrey Katzenberg. “DreamWorks Animation has always been dedicated to creating movies of the highest quality and, since 2009, we have been the only studio to exclusively produce films in 3D,” Katzenberg continued. “So, it is tremendously important to us that 3D in the home must also be of the highest quality. Samsung’s active 3D TVs offer the best in-home 3D viewing experience. Their full-resolution 3D TVs deliver to the home the same immersive 3D experience that our filmmakers intended for our audiences.”

Lower Glasses Prices

Samsung also has lowered prices on its complete line of glasses as of May 1 – battery operated 3D Active glasses are now just $49.99.

1 Comment for “Samsung has 60% Share of US 3D TV Market”

  1. […] Samsung has reportedly delayed its launch plans for the NC215S solar netbook, which was initially expected to ship in the first week of July. The device offers a standard set of notebook features, but with a lid that doubles as a solar panel to help charge the battery. Samsung claims the solar charger will provide one hour of runtime for every two hours of sunlight exposure. […]

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