Xbox and Rock the Vote today announced a partnership that will allow Xbox 360 owners to register to vote, participate in presidential polls, download Rock the Vote public service announcements and voice their opinions to the presidential candidates. It will all happen through Xbox LIVE starting Monday, Aug. 25, the first day of the Democratic National Convention.
This is the first time that Rock the Vote has joined forces with an entertainment partner such as Xbox to reach voters under 30. Xbox LIVE is the largest online social network connected to the television, with membership totaling 12 million — if Xbox LIVE were a state, it would rank as the country’s seventh largest, giving it approximately 20 electoral votes
“Xbox is a natural partner to help us reach out to youth voters,” said Heather Smith, executive director, Rock the Vote. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE.”
