Promote Kids’ Literacy Through Digital Audiobooks

Posted by at 6:17 pm on August 19, 2008

Audible, an Amazon.com subsidiary, and Parenting magazine have joined into alliance that taps into the rapid growth of downloadable audiobooks and the need for innovative approaches to jumpstart interest in reading among children.

Designed to provide Parenting magazine-™s readers with a new place to turn children onto books, the alliance involves a Parenting-branded download boutique at AudibleKids.com and wide-ranging promotional efforts led by the magazine and its web site.

“Our effort with AudibleKids offers moms a new approach to inspire their children-™s imaginations and help build their confidence to become better readers,” said Susan Kane, editorial director of The Parenting Group and editor-in-chief of Parenting magazine. “We-™re thrilled to introduce such a timely, innovative and effective service to our readers and their digital media-savvy children.”

The association will be tied to a Parenting section of the AudibleKids.com website which will feature children-™s audiobooks recommended by Parenting editors. The boutique will also contain “all ages” listening lists for family road trips as well as select titles for moms to listen to during those rare moments when they-™re by themselves.

Parenting will also be featuring AudibleKids.com in the magazine-™s customized “Back to School” guide for moms, which will be distributed to over 1,000 pediatricians-™ offices nationwide.

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