Project Drive-In – Join Honda In Saving an American Icon

Posted by at 8:06 am on August 12, 2013

Honda Drive

It’s no secret that Drive-in theaters have been on the endangered species list for a long time now. There were once thousands of drive-in movie theaters around the United States, and now there are less than four-hundred.

With the switch to digitalĀ  distribution of movies, there may be even fewers. Theaters that are unable to convert to digital projection will be forced to shut down.There is now a movementcalled “Project Drive-In,” which aims to save as many drive-in theaters as possible by supplying them with new projectors.

Project Drive-In is sponsored by Honda and is looking to preserve the iconic part of American car culture that is the drive-in theater. Watch the video below to learn a bit more about how drive-in theaters are being affected by digital conversion and what you can do to help your local drive-in theater – if you still have one – get a new projector.

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