People for iPad Launches with Free Issues for Print Readers

Posted by at 10:45 am on August 19, 2010

People today put out its iPad magazine app. The entertainment magazine is the first major title to directly acknowledge a paper subscription. An in-app authenticator will give those already subscribed to the paper magazine the option of downloading tablet issues for free as they become available.

Strictly digital subscribers pay the same $4 per issue common to other iPad magazines, making a paper subscription much more cost efficient .

The People App preserves much of the format of the paper magazine but in a touchscreen-friendly format that also adds extra photos and videos as well as quicker navigation.

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