Nintendo has announced the closure of Miitomo, which it launched in March 2016 as its first foray into smartphone gaming.
The app was a “social experience” in which players could dress up avatars known as Mii and could pose for virtual selfies to share online.
It was downloaded millions of times when it launched but struggled to maintain a large audience.
Nintendo will no longer sell in-game currency and after 9 May the app will completely cease to function.
Miitomo was Nintendo’s first tentative step into mobile gaming.
“Thank you to all our dedicated users for contributing to Miitomo,” the firm said in a statement.
Nintendo said it would hold a “thank you festival” before the service closed, offering players free virtual coins and game tickets.