New Version of Apple Store App Adds Custom Mac Orders, In-Store Pagingg

Posted by at 10:43 am on May 23, 2011

Apple has rolled out a new version of the official Apple Store iPhone app. The v1.3 release introduces two major features: the first is the ability to page a clerk in an Apple Store for help, who will then meet at an appropriate place. A tracker shows the number of people in line for help, and waits for things like workshops and Genius Bar openings.

Likewise new is the ability to order a customized Mac. Options are selected via a checklist, divided into categories such as memory and hard drives. The app is a free download from the App Store; it is not available, however, in countries like Canada or Japan.

The title serves as a complement to Apple’s upgraded retail chain. One of the most conspicuous changes has been the replacement of paper displays with iPads, which like the Apple Store app can be used to call a specialist for help. The tablets are also intended for comparing Macs and learning more about the platform.

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