Top Stylist is a new app that aims to budding fashionistas into star stylists.The free app, created by social game technology company CrowdStar for Apple’s iPhones and phones using Google’s Android operating system, has users take on the role of elite stylists for prestigious clients and celebrities.
Game players can earn currency by playing a mini-game and then use that currency to go shopping. With the items they purchase, players style outfits to satisfy their famous clients. As more clients are satisfied, stylists’ reputations rise, and in return, the stylists gain access to more exclusive brands.
Currently, gamers cannot buy real clothes from the game. However, CrowdStar is planning on partnering with real brands to be featured in the game soon. For now, CrowdStar relies on in-app purchases to generate revenue from the game. For example a game player can purchase additional features within the game, such as virtual apparel and accessories from more exclusive brands.
“Top Stylist is an entertainment platform with innovative game play on which the players can interact with sophisticated brands in a fashion setting,” says CrowdStar CEO Jeffrey Tseng. “We are in active conversations with various industry players to bring real fashion brands to our Top Stylist players, right in the game.”
More companies are using combinations of fashion, gaming and mobile apps to appeal to young females. This summer Teen Vogue launched a digital app that offers discounts on merchandise and helps users find stores nearby that carry items featured in the app and magazine.
