Netflix Launches Recommended TV Program at CES

Posted by at 5:53 am on January 6, 2015

At the Consumer Electronics Show in Las Vegas on Monday,  Netflix announced its new “Netflix Recommended TV program,” which is an evaluation program that will help consumers identify televisions built for “a superior Internet TV experience.”

Netflix’s chief of streaming and partnerships, Greg Peters, announced the new program on stage during a press conference with LG Electronics, which is one of several TV manufacturers to partner with Netflix in this program. He also said that Netflix intends to deliver HDR content to LG TVs this year. HDR stands for High Dynamic Range, which describes the ratio between light and dark picture quality to offer richer color and more realistic pictures.

The Netflix Recommended program is designed to help consumers choose smart TVs that offer better performance, easier menu navigation and new features that improve the Internet TV viewing experience, Neil Hunt, Netflix’s chief product officer, said in a statement. Netflix has been working for the past seven years with makers of TVs, game consoles, set-top boxes and mobile devices to ensure a great experience for its Netflix subscribers. Now this program will certify certain products and allow the companies to market their products as offering great performance for the Netflix service.

LG Electronics is one of several companies that is partnering with Netflix on this program. Sony Electronics, Sharp Electronics, VIZIO and manufacturers of Roku TVs will also have products out later this year that will be certified by the Netflix Recommended TV program™.

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