Netflix Adding User Profiles, Better Recommendations Soon

Posted by at 9:53 am on June 12, 2013

Netflix will be adding separate user profiles to its accounts  sometime this summer. The additional profiles will allow the streaming video  service to keep a track record of what shows and films are viewed by  individuals, rather than on the per-account basis it currently uses, in an  effort to improve recommendations provided to its users.

Vice President of Product Innovation Todd Yellin  confirmed the addition to Engadget at E3, suggesting that a husband and  wife may have drastically different tastes in programming, and that user  profiles on a family account would tailor suggestions further.
A  demonstration of the new system on an iPad showed the profile choice appearing  on-screen after launching the app, with user names and avatars appearing on  separate icons. Profiles can be age locked to prevent unsuitable material being  viewed by younger  users, and can also restrict the profiles used by children to access only the  Netflix Kids Hub, rather than the full catalog of shows.
While it was  not revealed how many profiles can be assigned to an account, nor if Facebook integration will apply to accounts or user profiles,  the limit of two simultaneous streams will still apply


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