MLB Using iOS7 iBeacon Tech in At the Ballpark App

Posted by at 11:16 am on September 27, 2013

Major League Baseball is among the initial parties taking advantage of iOS 7’s “iBeacon” indoor mapping feature, a report reveals. The company says it plans to enhance itsĀ At the Ballpark app so that visitors to MLB stadiums receive new information as they wander around. It notes that it has been working with Apple on the idea since February, and that it staged a demonstration at New York City’s Citi Field on Thursday.

As a person approaches a stadium, At the Ballpark detects the location, and begins populating a guide with unique information. Approaching gates the app will automatically pop-up a digital ticket’s barcode, if available, and display a seat map. Other sites in a stadium will trigger different effects — at Citi Field, for instance, approaching the famous Mets apple statue will launch a video about the history of the stadium. MLB is also experimenting with features like digital loyalty cards that provide free food, and discounts on team merchandise.

Citi Field is currently the only stadium testing iBeacon, and a formal launch there may have to wait until 2014. “A lot of teams have expressed interest so far,” says Marc Abramson, an iOS developer for MLB. “It will truly change the way you experience games, both at your home stadium and while visiting other ballparks.”

SeatLocator-360x640

Leave a Reply

Sign Up For Our Newsletter

Sign up to receive breaking news
as well as receive other site updates

Enter your Email


Preview | Powered by FeedBlitz

Log in

Copyright © 2008 - 2020 · StreetCorner Media , LLC· All Rights Reserved ·