MLB Completes Installing Two Stadiums with iBeacon Technology

Posted by at 9:12 am on February 17, 2014

Major League Baseball has completed its first post-test iBeacon deployments at two stadiums, according to an announcement. 65 iBeacons have been put in place at Dodger Stadium in Los Angeles, and Petco Park, the home of the San Diego Padres. The league says that plans are underway to have over 20 parks outfitted by Opening Day; the main reason for the initial two stadiums is that the Padres are hosting the Dodgers on March 30th.

To make use of the iBeacons, stadium visitors must have an iOS device compatible with Bluetooth Low Energy — which includes most recent devices — as well as iOS 7 and the MLB’s At the Ballpark app. The league is waiting until March to say what kinds of notifications people will receive, but these are expected to include things like points of interest and ongoing sales. The organization adds that a third-party vendor manufactured the beacons, tailoring them to Apple’s specifications.

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