This past weekend, MLB.com At Bat 12 set two new launch records by drawing 2.9 million accesses and delivering 450,000 live audio and video streams. The mobile app, which allows users to follow every MLB baseball game, is currently focused on spring training but will be updated with new information prior to opening day.
As previously announced, MLB.com At Bat 12 also introduces new subscription planes.
Fans can subscribe to an entire season of audio streams for $15, or choose to pay a monthly fee of $3. Meanwhile, video subscriptions are set at $120 for a year, or $25 a month.
