This spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows. It’s all part of the program to shore up periodical sales that they’ve been slowly rolling out, first to retail partners, then the public. Here’s what they’re planning for the initial push, according to their press release:
First, Marvel Comics are coming to a theater near you! Beginning this weekend, keep your eyes peeled for special pre-trailer advertisements before some of 2017’s biggest releases! Including ads promoting Marvel’s highly-anticipated SECRET EMPIRE event ahead of select screenings of Marvel’s Guardians of the Galaxy Vol. 2!
Then, Marvel Comics come to the small screen with dedicated TV advertising and promotions. To be featured on ABC and other broadcast networks nationwide, fans can look forward to dedicated spots, on-air interviews, and more devoted towards Marvel’s biggest comic book launches this spring – SECRET EMPIRE and Marvel’s upcoming slate of X-MEN titles and more!
Really the only surprise in the move is that it has taken so long for them to try and leverage the momentum generated for several years by the films, and more recently by TV shows on both ABC and Netflix to get audiences to become regular visitors to their local comic shops.
