MarketSplash Gives Small Businesses Identity

Posted by at 10:26 pm on January 27, 2009

HP today announced the availability of MarketSplash by HP, a one-stop, web-based shop that provides small businesses some of the industry’s lowest prices and fastest delivery times for brand marketing services such as professional-quality design and print fulfillment.

The launch of MarketSplash by HP follows a successful beta test with Nestlé Confections & Snacks, which recently used MarketSplash offerings to create new packaging designs for its classic brands Goobers, Sno-Caps and Oh Henry!. America can now vote for its favorite new designs via “A Delicious Dilemma,” an online sweepstakes.

HP also introduced same-day pickup at Copy and Print centers in Staples store and a free business card offer. HP is licensing the MarketSplash platform and application to retailers for co-branding.

“MarketSplash helps small businesses create the high impact look of a big company without requiring the resources of one,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “As part of our Print 2.0strategy, MarketSplash helps customers easily and affordably access professional design services from the web and print how, where and when they want.”

MarketSplash by HP provides small businesses with premium do-it-yourself (DIY) online templates and custom design offerings for a wide range of marketing products and services -“ from business cards, stationery, postcards, logos and website design to one-on-one brand design consultation.

Customers also have the convenience of choosing between several convenient print fulfillment options: When completing an order online, customers can print from their own printer, receive their order via mail delivery, or pick it up at any Staples Copy and Print center in its retail stores in the United States. HP plans to expand its retail options in the future.

MarketSplash’s DIY tools feature editing technology that offers flexibility during the creation process. Customers have the freedom to create materials quickly in one sitting or fine-tune their projects over time.

To introduce customers to MarketSplash designs and the ease of use of its services, HP is offering first-time customers 100 free business cards. Small businesses can choose from more than 1,400 professionally designed templates, pay no processing, shipping or other fees, and receive their cards in seven business days or less. With MarketSplash DIY tools, small businesses can create business cards, mailing labels and postcards, all for under $40 with no processing fees.

Customers who prefer one-on-one assistance can take advantage of MarketSplash’s custom design consultation services. MarketSplash has one of the industry’s largest networks of design and brand experts, delivering one-of-a-kind projects at unprecedented low prices with a fast turnaround. Branding packages start at $579 and include original logo concepts with unlimited revisions, custom business cards and stationery design work.

MarketSplash services also have recently helped a group of independent filmmakers participating at the 2009 Sundance Film Festival create a professional portfolio of promotional materials, such as posters, postcards and apparel, to better market their films at Sundance and beyond. Participating films included: The Cove, Boutonniere, So the Wind Won’t Blow it All Away, Trece Años, Copper On The Chopping Block, Knife Point, The Yellow Bird and The Reckoning.

The MarketSplash platform and application can be licensed to retailers for co-branding, allowing them to offer MarketSplash design and print services directly to their customers. The interactive web pages that deliver MarketSplash tools were designed to easily transform and adopt the co-branding of a retailer’s website.

Starting today through March 6, America can vote for its favorite Nestlé Goobers, Sno-Caps or Oh Henry! package redesign at www.ADeliciousDilemma.com. Five voters will be selected randomly to receive a Nestlé candy prize pack worth $100 each. The winning design will appear on store shelves later this year.

More information about the new MarketSplash by HP offering and “A Delicious Dilemma” sweepstakes, including videos and images, is available in an online press kit at www.hp.com/go/marketsplash

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