LG Teams Up for Event with Fashionistas

Posted by at 12:17 pm on May 27, 2010

LG and well-known fashion enthusiasts Victoria Beckham and Eva Longoria Parker teamed up for an exclusive “LG Fashion Touch,” event to celebrate personal style and LG’s handsets, LG Lotus Elite and LG Rumor Touch. Embracing each woman’s personal style, the event brought Victoria’s bold and edgy style to life with LG Lotus Elite while Eva’s more classic taste radiated through LG Rumor Touch. Available to Sprint customers nationwide, both handsets encourage users to flaunt their personal style through their mobile phones and feature distinctive front touchscreens as well as full QWERTY keypads.

Celebrities, stylists, industry professionals and fashion enthusiasts who embody the very essence of style arrived at the Soho House in West Hollywood, CA to walk the red carpet and attend the star-studded event. Those in attendance included Victoria Beckham, Eva Longoria Parker, Jessica Simpson, Ashlee Simpson, Vanessa Hudgens, Rachel Zoe, Anna Kendrick, January Jones, Gabrielle Union, Rashida Jones, Rosario Dawson, Kim Kardashian, Chloe Kardashian, and many more. Guests at the party received a hands-on demonstration of each handset and enjoyed an evening devoted to personal expression and stylish technology.

Associate Vice President of Consumer and Trade Marketing, Tim O’Brien, who attended the event, said, “LG Fashion Touch was the perfect example of how style and technology can come together to create something truly unique. We are honored to have partnered with Victoria Beckham and Eva Longoria Parker on this campaign. In tune with how technology enhances their lives, Victoria and Eva brought a key understanding of how a handset can be an extension of an individual’s personal style. Enriching LG’s fashion heritage, LG Lotus Elite and LG Rumor Touch allow consumers to seamlessly blend fashion with an innovative mobile device.”

LG Lotus Elite is a second generation handset to the widely popular messaging device, LG Lotus. LG Rumor Touch is the newest handset in a long line of QWERTY successes including LG Rumor and LG Rumor2. Both are available exclusively through Sprint.

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