Google Working on Nexus Set-Top Box to Take On Apple TV

Posted by at 12:12 pm on December 9, 2013

Google may be preparing to release a Nexus-branded set-top box, according to new reports. This according to The Information, which claims that the search giant is planning to release an Android-powered set-top box in the next year. The move would mark an even stronger move into television for Google, and likely a full rework of its previous efforts to conquer that segment.

Google reportedly will integrate a camera into the set-top box, allowing users to participate in Google Hangouts video chats from the comfort of their couch. According to The Information, though, the box will not support live television broadcast. That will allow Google to avoid going through the process of licensing content for distribution on the “Nexus TV.” Instead, users would likely stream content through Google’s existing Play Store or through compatible apps such as Netflix, Hulu Plus, and HBO Go.

A launch window for the device is as yet unknown, but some believe Google could release it as early as the first half of 2014. Reportedly, the device would be “aggressively priced,” meaning that it might compete with the Apple TV’s $99 price point. The

Google TV

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