The head of Google, and its parent company Alphabet, has called for artificial intelligence (AI) to be regulated.
In a piece for the Financial Times, Sundar Pichai said it was “too important not to” impose regulation but argued for “a sensible approach“.
He said that individual areas of AI development, like self-driving cars and health tech, required tailored rules.
Last week the European Commission announced it was considering a five-year ban on facial recognition.
At the start of the year, the White House published its own proposed regulatory principles and urged Europe to “avoid heavy-handed innovation-killing models”.
