Google Buys Directr to Help Power YouTube Ads

Posted by at 10:52 am on August 7, 2014

Google recently acquired a small video app called Directr.

The app helps users shoot better videos by offering templates they can use to build different shots before piecing them all together into a single, polished video. Two versions of the app are available, one for personal use and another intended for businesses.

The app is free, but users need to pay $0.99 to download finished videos. The business app cost several hundred dollars per year and could produce higher-quality videos worthy of testimonials and/or advertisements.

Google said Directr’s employees will join YouTube’s video advertisement team. Google will eventually make all versions of the app free to use. Google did not disclose terms of the deal.

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