Google Beta Testing Scented Search

Posted by at 1:04 am on April 1, 2013

Google NoseEver wondered what a ghost smells like? Or the inside of an Egyptian tomb? Well, Google now has the answer for you. The search-engine giant has launched Google Nose Beta, which will allow you to search and smell such things.

“Google Search is incredibly powerful, and you can search for text across the Internet, most of human knowledge, images, books, videos, but we realized there was an important part of the search experience we’d overlooked,” product manager Jon Wooly says in a newly posted video announcing the new feature.

As explained in the video, a new “smell” button allows users to get a whiff of whatever they’re seeking out. How does it work? “By intersecting photons with infrasound waves, Google Nose Beta temporary aligns molecules to emulate a particular scent.”

Check out the new search at www.google.com/nose and watch the intro video below:

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