Google Acquires Fitbit

Posted by at 1:03 pm on November 1, 2019

Fitbit has agreed to be purchased by Google for $2.1 billion.

Fitbit makes activity-tracking wearables, having sold more than 100 million devices, with 28 million current active users. Google has its own Wear OS smartwatch platform, which integrates with its Google Fit activity- and health-tracking service.

“Fitbit has been a true pioneer in the industry and has created terrific products, experiences and a vibrant community of users,” said Rick Osterloh, Senior Vice President, Devices & Services at Google. “We’re looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world.”

Google said it sees “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

On privacy, Fitbit says

“Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads.”

Fitbit also pledged to continue supporting both iOS and Android.

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