Ford Motor Co. on Monday will unveil a new EcoSport subcompact crossover for the North American market in advance of the 2016 Los Angeles Auto Show. Rap artist DJ Khaled posted on Snapchat late Wednesday night that he would be in L.A. to help unveil the vehicle next week.
“Monday I’m introducing the Ford EcoSport,” Khaled said in the short video. “It’s going to be a world premiere with the new Ford EcoSport.”
A spokesman for the Dearborn automaker confirmed the release late Wednesday, but did not immediately say when the vehicle would go on sale.
The EcoSport was introduced in 2003. Last year, Ford said it sold just over 250,000 EcoSports globally in markets such as Europe, South America, Asia and other regions.
Former CEO Alan Mulally said in the past that the crossover would eventually be sold in the U.S. When sold here, it will compete in a segment that includes the Buick Encore, Chevrolet Trax, Honda HR-V and Nissan Juke.
The crossover is built in Brazil, India, Thailand and Russia.
Ford earlier this year said it planned to introduce four all-new utility vehicles to its Ford and Lincoln brands. Ford’s lineup includes the Edge, Escape, Explorer, Expedition and Flex. Lincoln has the MKC, MKX, MKT and Navigator.
