Financial Issues May Spur Creative Refocus for DC Comics

Posted by at 8:24 am on August 26, 2015

batgirl_35_coverBoth Marvel and DC have been enjoying a creative renaissance lately with an abundance of new characters and series, including Ms Marvel and Batgirl. But, now it sounds like one of the Big Two is planning on a significant course correction.

According to reports from Bleeding Cool, which cite “a number of senior sources” at DC Comics, the publisher is eyeing a more conservative editorial direction that will bring characters and storylines back to a more recognizable status quo. Per the report, DC’s editorial department has apparently been told to “stop Batgirling” and refocus on “meat and potatoes” comic stories. The move comes as the company’s revenue was around $2 million less than projected.

Put in simpler terms: DC hopes that keeping stories and comics in their most recognizable forms (and more uniform with the upcoming film adaptations), they’ll make more money. For readers, that means less quirky, outside-the-box ideas, and more Batman vs. Joker and Superman rocking his tights and cape. Which, depending on what types of comics you prefer, could be good or bad news.

Admittedly, there is some risk involved with pursuing unique concepts on the page. The new-look Batgirl wasn’t a safe bet, but it’s become one of DC’s biggest hits and brought a ton of great critical attention. But, every comic ain’t Batgirl. This also certainly means Jim Gordon will be handing the cape and cowl back to Bruce Wayne very soon, and Superman will be back in his usual gear.

Ironically, the report notes DC’s creative hits that came out of “Batgirling” (i.e. Batgirl and Harley Quinn) should be immune from the refocusing, assuming sales numbers remain solid.

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