Doro Introduces Simpler Mobile Phones

Posted by at 1:00 pm on November 20, 2008

Doro, phone design company from Sweden, announces the availability in the U.S. of mobile phones designed to meet the needs of consumers seeking design simplicity and functionality in mobile handsets.

Two Doro HandleEasy models available in the U.S., the HandleEasy 330gsm and the HandleEasy 326i gsm, are GSM-compatible, include large display screens and keypads, features that baby boomers and active seniors use most.

The palm-sized Doro HandleEasy 330gsm features a high-contrast color screen, text messaging, FM radio, a variety of ringers, a speakerphone, and easy access to phone directories stored on the user’s SIM card. Doro HandleEasy 326i gsm features a conveniently larger keypad, four prominently positioned speed-dial buttons, a phone directory, a speakerphone, and a special coating that creates an easy-grip surface on the entire phone.

Jerome Arnaud, CEO of Doro, explained, “Many senior citizens still believe that mobile phones are difficult to use with complicated functions and therefore are reluctant to buy new ones. In contrast to other mobile phones on the market, we carefully design our phones according to the needs of active seniors and combine ergonomic demands with functions and simplicity. Baby boomers and active seniors don’t have to adapt their lives to our technology; we’ve already adapted it to their needs.”

“Finally, a phone that is intuitive to use and uncomplicated,” declared John Donnelly, a 65-year-old business management consultant based in New York and a Doro HandleEasy 330gsm user. “I turned on the HandleEasy 330 and began using it immediately without having to read through the manual. From the first minute I turned-on the Doro phone, I could easily navigate through the large, brightly colored screen, look through my phone book without reading glasses, check voicemails, and I especially like the cool, sleek design. It’s much nicer looking, lighter, and easier to use than the three-year-old phone I was carrying around.”

Doro HandleEasy phones are currently available at all Centennial Wireless retail stores in six states. “We are thrilled to offer Centennial customers Doro mobile phones designed especially for baby boomers and active seniors,” said Philip Mayberry, President of Centennial Wireless. “Doro’s long history of design innovation in Sweden is legendary in the telecommunications industry and now Doro’s user-friendly phones are popular all across Europe. Centennial is proud to be the first place in America that Doro phones are available.”

Doro’s U.S. Representative, Christopher Lundstrom, further explained, “Doro’s goal is to make its products available through a national delivery model in the months ahead, we want everyone to have the opportunity to enjoy Doro products. We are very pleased and fortunate to have Centennial Wireless offering our products in the U.S. market, Centennial created an excellent custom rate plan for the HandleEasy 330. This is a very attractive offering for both baby boomers and seniors alike, a tailored rate plan is key for this demographic and the overall customer experience.”

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