Discovery Channel Adds iOS App for Your Shark Week Fun

Posted by at 10:16 am on August 2, 2011

For its 24th year on-air, Discovery Channel’s popular Shark Week programming event expands to iOS devices with the release of a new, dedicated app for the iPad called Ultimate Sharks, along with a special “app within an app” update for for the existing Discovery Channel App for iPad or iPhone/iPod Touch called Shark Week Live. Both are available now, with the latter offering real-time syncing to the channel’s programs, along with social media streaming.

The Shark Week Live update within the Discovery Channel app adds quizzes, polls, shark facts, behind-the-scenes details and social streams from Facebook and Twitter that users can read and contribute to. The content will be synced to the 17 hours of shark-themed programming on the channel itself.

Viewers who don’t have an iOS device can also experience the Shark Week Live content via a web portal by visiting a special companion website. Among the highlights of Shark Week Live are user-created submissions of shark encounters.

Shark Week fans who own an iPad can also enjoy Discovery’s Ultimate Sharks, an all-new app heavy on interactive graphics, video, maps and educational data, hosted by the channel’s Mike Rowe​. Among the features are profiles of the 10 deadliest types of shark, 3D interactive sharks, three hours of video, shark attack stories, deep-dive stories, over 250 high-resolution photos and AirPlay integration. The Ultimate Sharks app is selling at a reduced price during Shark Week ($5).

The annual event, which began yesterday, has become the longest-running cable-programming special event, as well as one of the most popular — last year’s event attracted 30.8 million viewers, a new record.

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