Dark Horse Partners with Toy2R for Hellboy Mini-QEE Vinyl Toys

Posted by at 1:32 pm on February 14, 2013

HellboyqeeAt this year’s International Toy Fair, Dark Horse revealed what is sure to be a hit toy release with their fans. Hong Kong’s innovative designer-toy company Toy2R will produce a new range of 5” vinyl figures in their popular “Mini-Qee” format, putting their unique design spin on Mike Mignola’s popular Hellboy character.

Mike Mignola’s Hellboy has emerged as one of the classic comic book characters of the modern day. Excitement around this character is high, as Mignola takes him back to whence he came in the smash-hit series Hellboy in Hell, currently in its third issue. Raymond Choy’s Toy2R is recognized as being among the first companies to explore the potential of the designer/art toy movement since their arrival in 1995.

“We couldn’t be more excited to be involved in this program,” Dark Horse Product Development head David Scroggy said. “We have worked with Toy2R for many years, and to see their fun take on Hellboy is a thrill. These vinyl figures will be in very tight edition quantities, so we expect a quick sellout of most of the variants.”

Toy2R’s trademark Qee format gives Hellboy a new look, altering his appearance in several ways, all of which were personally approved by Mignola. The results have already gotten comics fans and toy collectors alike talking, after they were revealed on Tomopop last week.

Dark Horse Comics is the exclusive North American distributor of the Hellboy Mini-Qee line and will handle sales to the specialty market in Europe and other territories. Toy2R will be the exclusive sales entity to Asian territories.

Slated for release in July 2013, the figures will be produced in various limited edition sizes, all with a retail price of $19.99.

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