ClipSync to Bring Social TV to Boxee Programs

Posted by at 2:24 pm on December 7, 2009

ClipSync has announced that it has partnered with Boxee to allow the seamless integration of ClipSync’s Social TV features to all Boxee video content partners. The partnership is intended to further augment Boxee’s social offering for users.

ClipSync’s interactive Social TV platform offers Boxee TV and movie content partners “plug and play” social features that offer a unique and creative way to keep viewers fully engaged – designed to lengthen viewing time, drive new traffic, and retain viewership. The ClipSync Social TV platform is meant to easily “snap on” to a media company’s current Boxee application, allowing them to maintain control of their video stream while enhancing the traditional viewing experience. Viewers will be able to interact with others at the exact time they’re watching content on Boxee, including playing trivia and chatting with their network of friends. Additionally, viewers can leave behind comments synchronized to the content for the next viewer to see and react to at the exact same moment.

Boxee is the first “social” media center, whose free, downloadable software and enabled devices are changing the way consumers experience home entertainment. On a computer or on a dedicated device connected to an HDTV, Boxee gives users a simple way to bring all their entertainment into one place including personal movies and TV shows, as well as streaming content from websites like Netflix, MLB.TV, Pandora and Flickr.

“We’ve heard about -˜social TV’ for years, but only now are we really starting to see it take place with the mainstream content now available online,” said Boxee CEO Avner Ronen. “Our partnership with ClipSync is a great step forward in giving content partners the plug-n-play technology needed to give consumers a more engaging experience -“ with the fun social interaction they’re looking for while enjoying their favorite TV shows or movies.”

Due to the flexibility of ClipSync’s Social TV platform, it seamlessly delivers the same breadth of interactive features whether one person is watching, or thousands. The intimate setting that consumers experience when watching a TV show or movie with a few friends online, is easily replicated to create a stadium-type experience for large-scale events, such as the Super Bowl or a Madonna concert. This flexibility gives Boxee partners the ability to easily integrate social features into their content regardless of viewership scale.

“Social TV is a great way for people to re-connect and interact with others while watching TV and movies in an era where time-shifting, the Internet, busy schedules and geographical separation led to solo TV viewing,” said Itzik Cohen, CEO and Cofounder, ClipSync. “Our technology embedded in Boxee responds to our innate desire for social interaction, and will further drive interest and engagement in the TV shows and movies partners are providing.”

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