The big game is right around the corner and an early Super Bowl ad has made its way online. In the player below, you can watch a spot for Wix.com that pairs stars Gal Gadot (Wonder Woman) and Jason Statham (The Mechanic: Resurrection) with Louis Leterrier (The Transporter, The Incredible Hulk) directing. Wix, marking their third Super Bowl ad in as many years, once again called on the San Francisco creative team Jeff Huggins and Andrea Janetos to produce the multi-channel series.
Additional spots will be released through game day, and will be accompanied by a global digital marketing campaign, with numerous opportunities for user engagement, contests and game day activations.
“We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first,” says Omer Shai, CMO of Wix. “Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer. The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial. It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes. We loved working with Louis as he immediately understood our ideas about choreographed chaos and messages that speak to a global audience. We were also thrilled to work with Jeff and Andrea again as they have been an amazing asset throughout the years of our Super Bowl creative development and truly understand the brand. We can’t wait to share this and hope you will join us tonight.”
Super Bowl 51, which will pit two still-to be determined teams, follows last year’s Super Bowl 50 showdown between the Denver Broncos and the Carolina Panthers. That Super Bowl was watched by an estimated average of 111.9 million viewers, according to Nielsen (Live + Same Day) Fast National ratings, making it the third-most-watched program in television history.
Check back for more Super Bowl ads between now and the NFL event’s airing on FOX on Sunday, February 5.
