Cellular One has indicated it plans to cease offering wireless service in the states of Montana and Wyoming.
Cellular One has advised its customers there to find an alternate provider before August 31, which is when it plans to halt operations. Cellular One is endorsing AT&T and waiving ETFs so customers can switch their service. AT&T is offering Cellular One customers a $100 gift card, and will wave activation fees.
Cellular One’s retail outlets in Montana and Wyoming will be rebranded to AT&T. In a letter sent to customers earlier this summer, Cellular One said its business model “simply did not support the significant capital investment required to upgrade its Montana network to the 4G technology needed to remain competitive with the large national service providers.”
Sprint has assumed Cellular One’s cell tower leasing rights, though it hasn’t purchased any of Cellular One’s spectrum, equipment, or customers. Small, regional carriers are finding it increasingly hard to compete against the national providers, which have enough revenue to invest in their networks on a country-wide level.
