Canon Introduces the PowerShot SX10 IS

Posted by at 9:58 am on September 17, 2008

Canon  has introduced the expansion of the popular ultra-zoom SX-Series, the PowerShot SX10 IS digital camera. The new digital camera features a wide-angle (28 mm – 560 mm) 20x optical zoom lens, an Optical Image  Stabilizer (OIS), Canon’s new DIGIC 4 image processor and a smooth, curved grip.  

In addition to its ultra-zoom capabilities and new DIGIC 4 image processor, the Canon PowerShot SX10 IS digital has a 10.0 megapixel resolution, Genuine Canon Face Detection Technology, large 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video.

“The PowerShot SX10 IS digital camera feature set has been enhanced to provide even greater zooming power and creative control, offering the photo enthusiast a compact camera at a price they will appreciate,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the ability to shoot in wide-angle, consumers no longer need to choose between getting their loved one or the background in the shot.”

Additionally, the Canon PowerShot SX10 IS digital camera comes equipped with 24 shooting modes, ranging from fully automatic to manual, and is easily accessible through an SLR-style mode dial located on top of the camera. While in manual shooting mode, a variety of settings can be selected through the screen, including Program AE, Shutter-speed priority AE, Aperture priority AE, Manual exposure and Custom mode.

The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera’s higher performance levels, including significantly improved signal processing speed and higher image quality.  One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs.

The Canon PowerShot SX10 IS digital camera will have an estimated selling price of $399.99 and is expected to be available in late October. Kit contents will include four AA Alkaline batteries, a USB interface cable, an AV cable, a neck strap, lens cap, lens hood,  Canon’s software suite and a 1-year Canon U.S.A., Inc. limited warranty.

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