BMW Has Record Sales Year, Continues as Top World Luxury Brand

Posted by at 10:05 am on January 9, 2017

The BMW Group achieved its best ever sales in 2016, the sixth year in a row the company has set a new sales record, maintaining its position as the world’s leading premium car company with its three brands, BMW, MINI and Rolls- Royce. Having recorded steady sales growth throughout the year, a total of 2,367,603 BMW Group vehicles were sold around the world in 2016, an increase of 5.3% compared with the previous year.

“As our model line-up has expanded, so have our sales, making 2016 our most successful year ever,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW, speaking at the North America International Motor Show in Detroit. “Despite headwinds in some markets, our policy of balanced global sales has paid off, as we increased our worldwide sales month by month,” he continued. “The sales development of our electrified vehicles has been particularly positive, with more than 62,000 delivered in 2016. I am confident we can continue this momentum and build on our course of profitable, sustainable growth into 2017,” he added.

In 2016, the BMW brand achieved a new full-year sales record of more than two million vehicles. A total of 2,003,359 BMW brand vehicles were sold around the world, 5.2% more than in the previous year. The worldwide trend towards increasing SUV sales was reflected by the continuing success of the BMW X family, with one in three BMWs sold being an X vehicle. The new BMW 5 Series, which will be launched in February, is expected to contribute significantly to sales growth in 2017.

Full-year sales of BMW electrified vehicles topped 62,000 in 2016, with the figures growing strongly through the year as more models were added to the line-up. The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer.

“The addition of new models has clearly driven our sales of these innovative vehicles and we were delighted to see the 100,000th electrified BMW hit the road in November 2016,” commented Dr Ian Robertson. “2016 also underlined that electro-mobility grows fastest in markets which actively support the uptake of the technology by offering the right blend of both customer incentives and public charging infrastructure,” he added.

With the addition of the BMW 5 Series and the MINI Countryman plug-in hybrids in the coming months, the BMW Group will have nine electrified vehicles in its portfolio and is targeting electrified sales of 100,000 units in 2017.

 

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