BET Debuts 106th and Park App for iOS

Posted by at 12:27 pm on April 8, 2011

BET Networks today unveiled a new interactive television App for the iPhone, iPod touch and iPad that is now available on the App Store. Developed as a companion to the successful music countdown and variety program of the same name, the App allows fans to enjoy a deeper and more interactive experience who have it open while the show airs every weekday from 6:00-8:00 P.M.

“This App is the first of its kind to fully integrate a real-time mobile user audience with a live TV show,” said Denmark West, President of Digital at BET Networks. “We wanted to create a meaningful socially integrated experience that captures the spirit of the 106 & PARK show, the pulse of youth culture.”

106 & Park attracts an average of 791,000 viewers per day – many of whom are early adopters of technology and heavy users of smartphones.

The 106 & Park App includes several groundbreaking features, including:

  • Location-based ‘Fame Lottery’ – Users logged into the app will appear on the “106 Nation” live heat map on the show’s set. Hosts zoom into a city and call one lucky app user in that city.
  • ‘Twitter Wall’ – Users can pan around to see who is watching the show and what they’re saying about today’s trending topic. Users can also post Tweets which have the chance to be read live on the air.
  • Mobile barcodes – Users can unlock special content and prizes by scanning the “Code106” mobile barcodes that appear regularly during the show.
  • Amateur competition voting – Users can vote for their favorite performer and see how individual votes stack up against the rest of the country’s in real-time.
  • Countdown video voting – Users scratch a record like a DJ to rack up votes for their favorite countdown video. The more a user plays, the more votes are cast.

The 106 & Park App also contains over 70 artist bios, each containing articles, photos, videos and recent Tweets. High-quality video clips from previous 106 & Park episodes are also available within the App for users to enjoy.

A powerful presence in the music and entertainment industry, 106 & Park has been the #1 music variety show on cable for the past 14 consecutive quarters among adults 18-49, according to the Nielsen Company, and has been integral in launching the careers of numerous hip-hop and R&B artists.

The 106 & PARK App is available for free from the App Store on iPhone, iPod touch and iPad.

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