Apple Loses 8.1% of the Tablet Market – Samsung and ASUS Gain

Posted by at 12:40 pm on January 31, 2013

IDC LogoWhile the iPad remains the best-selling tablet, Apple’s share of the tablet market dropped 8.1 percent year-over-year during the last quarter, according to new IDC numbers. Shipments rose from 15.1 million to 22.9 million, but the company’s marketshare dipped from 51.7 percent to 43.6 percent. Much of the lost ground was claimed by Samsung, which saw share rise from 7.3 percent to 15.1 percent, and shipments rise from 2.2 million to 7.9 million. ASUS also made large strides, advancing from a 2 percent share and just 600,000 shipments to a 5.8 percent share and 3.1 million tablets shipped.

A combined “others” category saw its share increase from 18.5 percent to 22.1 percent, a rise from 5.5 million units to 11.6. Two major brands, meanwhile, saw their influence slip — the first being Amazon, which while growing shipments from 4.7 million to 6 million also witnessed its share fall from 15.9 percent to 11.5. Barnes & Noble suffered a loss in both shipments and share, selling 1 million Nooks versus 1.4 million the year before, causing share to drop from 4.6 percent to 1.9 percent.

Samsung’s surge is attributable to a mix of Android and Windows tablets, while ASUS’ performance is presumably linked mainly to the Google Nexus 7, which it manufactures. The company is also responsible for the notebook-like Transformer Pad series of tablets.

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