Strategy Analytics has found that when it comes to purchasing criteria for their next device, iPhone users demand new features from a trusted manufacturer -“as well as improved battery life. iPhone owners show low satisfaction with battery life and camera quality compared to other features on the device.
The report, “Retaining and Attracting New Customers: Profiling the Apple iPhone User,” defines who owns an Apple iPhone, which features and services owners use and want, what the greatest areas of dissatisfaction are, and what existing iPhone owners will be looking for when they come to purchase their next device.
“iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily-”features which will considerably drain battery life,” according to Paul Brown, Senior User Experience Analyst at Strategy Analytics.
Kevin Nolan, Vice-President at Strategy Analytics, added, “Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength.”
