American Horror Story: Coven Sets Franchise Ratings Record

Posted by at 2:18 pm on October 10, 2013

american-horror-story-covenThe premiere episode of FX miniseries “American Horror Story: Coven” last night was the most-watched telecast ever of the “American Horror Story” franchise, recording 5.54 million Total Viewers, 3.87 million Adults 18-49 (3.0 rating) and 2.34 million Adults 18-34 (3.5 rating), which ranked #1 for the night in Adults 18-34 against all broadcast competition in primetime (8:00-11:00PM), and it ranked #2 in Adults 18-49 behind “Modern Family.”

Last night’s debut episode of “Coven,” “Bitchcraft,” posted all-time franchise highs across the board for the “American Horror Story” franchise and marked gains of +44% in Total Viewers (5.54 million vs. 3.85 million) and +39% in Adults 18-49 (3.87 million vs. 2.78 million) compared with the debut of “American Horror Story: Asylum,” and a large +74% in Total Viewers (5.54 million vs. 3.18 million) and +90% in Adults 18-49 (3.87 million vs. 2.04 million) compared with the premiere of “American Horror Story: Murder House.”

The premiere telecast and encore runs (11:12 PM and 1:25 AM) of “Coven” combined to deliver 7.78 million Total Viewers and 5.36 Million Adults 18-49.

If the time-shifted viewing for “American Horror Story: Coven” is in line with that of its predecessor “American Horror Story: Asylum,” last night’s debut of “Coven” could rank as the most-watched telecast in FX history, surpassing the sixth season premiere episode of “Sons of Anarchy” (9/10/13).

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