Amazon Video On Demand Now for Macs and Bravia TVs

Posted by at 3:03 pm on September 3, 2008 has just announced that customers can now instantly watch ad-free movies and television shows on Macs or PCs with Amazon Video On Demand, Amazon’s digital video service offering thousands of movies and television shows. Previously, customers could only download titles and watch them on a PC or  on their TiVo box.

Now customers can either watch instantly within their web browser or download using the Unbox application and watch anytime. Additionally, customers can now rent or purchase Amazon Video On Demand movies and TV shows directly through Sony’s  Bravia  Internet Video Link device on compatible  Bravia  sets.  Amazon Video On Demand through the  Bravia    Internet Video Link is currently in beta.

At any time during the free viewing period, customers can choose to purchase or rent the title to watch it in its entirety. Once a customer orders a video, it is automatically added to Your Video Library. With the new Your Video Library, customers can access and stream their Amazon videos through popular web browsers on Macs, PCs or Sony Bravia Internet Video Link device.

“We’re continuing to create new, convenient ways for our customers to watch digital movies and TV shows. The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live–customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony Bravia TV via Sony’s BRAVIA Internet Video Link device,” said Roy Price, director of Amazon Video On Demand. “Amazon Video On Demand provides customers with the choice of how to watch their favorite movies and TV shows, be it on their PC or Mac, on the TV with TiVo or through Sony’s BRAVIA Internet Video Link device on compatible Sony BRAVIA TVs, or on the go with a portable video player.”

Also starting today, Sony BRAVIA Internet Video Link users can rent or purchase and instantly watch movies and commercial-free TV shows directly on their compatible  Bravia    TV.  With the Sony  Bravia    Internet Video Link, customers can explore and purchase or rent from the Amazon Video On Demand library with the push of a button. To get started, customers simply go to and link their Bravia to their account.  After a purchase is made, the title can be immediately watched. A backup version can also be found in Your Video Library, accessible from the Bravia Internet Video Link device user interface or on Customers interested in purchasing a Sony  Bravia    television and/or Sony BRAVIA Internet Video Link device can do so in the Electronics store. Amazon Video On Demand through the  Bravia    Internet Video Link is currently in beta.

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