Amazon to Sell Discounted Unlocked Phones, But You Agree to Watch Ads

Posted by at 11:44 am on June 30, 2016

Amazon Prime Moto G4Amazon has announced a new promotion that will allow Amazon Prime subscribers to buy unlocked handsets at reduced prices.

The first two phones eligible for the promotion include the Motorola Moto G4 (pictured) and the Blu R1 HD. Amazon said the Moto G4 will cost $150, rather than $200, and the Blu R1 HD will cost $50, rather than $100.

There’s a big catch, however; people who buy these phones will be required to watch ads. “The breakthrough pricing on unlocked smartphones is supported by personalized offers and ads,” explained Amazon, “including deals and product recommendations, displayed on the phone’s lockscreen.

When a customer sees an offer, they can tap to learn more about it or simply unlock their phone to dismiss.” Amazon uses a similar model to discount the price of its own Kindle-branded e-readers. Both the Moto G4 and Blu R1 HD go on sale July 12. For a limited time, Prime subscribers can get an additional $25 off the G4, dropping the total price to $125.

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